To ‘Rock’ a Product Launch – is to have the Products sell-in and sell-through!
Strategy …to make the glitz support the sell-in and sell-through
The challenge is to ensure every aspect of the Launch is directed at the outcome. So often way too much info is covered during the launch which results in the water-being-muddied, so to speak … absolute clarity of purpose is the key, so that each person knows exactly what they need to do and how.
Methodology …defining where the Product needs to ‘live’ in the minds of the audience
Unfortunately, often times the Marketing Dept have become way too close to the Product as they have lived-it for maybe a year or so … and sometimes they are not fully aware of the sell-in and sell-through nuances that will need to be addressed, but they get the job to completely construct the Product Release.
Enter the independent catalyst who can take an outsiders view to the challenges of having the message bought by all.
Execution …using the unique expertise of an independent Facilitator & Catalyst
However, the absolute secret is to control the outcomes immediately after the launch – one of disciplined Actions not warm fuzzies !
Ensuring success and preventing failure, requires a dedicated and often ‘clever’ follow-up plan to encourage and inspire take-up and implementation by ALL parties … enter the Independent Catalyst again !
Taking the group into a new area
I believe that your willingness to embrace new and different methods to get the message across is why you are at the forefront of your profession.Pedders Suspension
A Challenging sell-in of a new strategy
I would like to take the opportunity to express our appreciation for the impact that your coordinated and personal presentations had on our five State launch.Your choreography and enthusiasm ensured that our overall message 'Hit the Mark' to more than 400 Bosch Dealer participants.Robert Bosch Australia
Exciting the Dealers to embrace the Product Positioning
Excellent - brilliant presentations - did not hear any negative comments - only positive - the most productive/motivational Speaker we have had.Toro Wheelhorse
Colin’s complimentary 15 Minute Product Launch Triage Strategy Session is just what you need to enable you to discover the often missing-link to many product launches.