From now on, we mostly get caught up in the ‘before Christmas’ scenarios. And that means with typical January disruptions, next thing you know it is February and little has been done to ensure next year will be a strategically planned success. With the horrendous onslaught of digital disruption to almost every business model, those […]

Gone are the days where your Product or Service alone ‘ranks’ as a competitive advantage. So as a business, the more focus you put on meticulous scrutiny of all communication and its influence on your Brand and how it generates Profitable Sales outcomes, the more likely you are to be able to stay ahead of […]

Design strategies using skill levels commensurate with how they are reimbursed. This might sound like “you get what you pay for” BUT that is not the secret at all. Let me explain: Each industry has it’s cost-effective benchmarks for how much the person doing the selling can be paid. This is not wrong or right. […]

The end of the year is a natural time to get staff together to talk about where the company is going and their place in the plan. But what is the right way to do this? If you have an end of year speech coming up for your company or team then here is what […]

If you have a product launch coming up that you are planning for, then this article will walk you through some of the considerations around choosing a motivational sales speaker to increase the chance that you hit your objectives. Typical overview: To give the product so much presence that everyone will go away SOLD when […]