I love the title of this audio CD. It’s turning your phone into a dollar gusher and that’s exactly what it can be. In so many businesses, that phone call that comes in is not treated with the incredible importance that it should be. It’s right from the first moment, when the […]

     

  In our business world today, we talk about the value of customers. We talk about winning customers for life. How do you win a customer for life? I’d like to use an example from the automotive industry which is on this audio CD “Winning Customers for Life”. This is a live presentation I was […]

Interview Transcript   Mick: G’Day folks. Welcome back. We are going to be talking about how to make your product launch rock. I’m on the line now with Colin Bockman. So Colin, thank you for joining us again.Colin: Hi. Okay Mick. Good subject, this one, how to make your product launch rock. Let me give […]

People often ask me how to target new customers. Its easy. In this video I share the advice that tell clients. Work out what you do with the existing customers and for what reason they buy from you. Find new customers of the same profile and tell the new ones that your profiling them or […]