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    The first thing to do to turn a customer complaint into a customer opportunity is as soon as the customer has a problem, say thank you. That’s it. “Thank you. Thanks for telling us we’ve got a problem. Thanks for telling us about it.” It’s really hard for somebody to be angry at […]

    Everybody asks the same question how do I motivate my people? Do I have an injection? What do I do to motivate them? And do you know what you can’t motivate people. You can only provide them with an environment where they become motivated. Aha! But I hear you say everyone of these […]

  Click here to download Colin’s keynote talk ‘Lessons from the Journey’    

      I love the title of this audio CD. It’s turning your phone into a dollar gusher and that’s exactly what it can be. In so many businesses, that phone call that comes in is not treated with the incredible importance that it should be. It’s right from the first moment, when the […]

     

  In our business world today, we talk about the value of customers. We talk about winning customers for life. How do you win a customer for life? I’d like to use an example from the automotive industry which is on this audio CD “Winning Customers for Life”. This is a live presentation I was […]

Interview Transcript   Mick: G’Day folks. Welcome back. We are going to be talking about how to make your product launch rock. I’m on the line now with Colin Bockman. So Colin, thank you for joining us again.Colin: Hi. Okay Mick. Good subject, this one, how to make your product launch rock. Let me give […]

People often ask me how to target new customers. Its easy. In this video I share the advice that tell clients. Work out what you do with the existing customers and for what reason they buy from you. Find new customers of the same profile and tell the new ones that your profiling them or […]